Whether you need a foundational audit, a strategy-first plan, or ongoing support, we’ll create a clear path to growth that aligns with your goals.
Ready to lay the groundwork for a brand that’s built to last? The Starting Over Protocol thoroughly audits your online presence, helping you understand what’s working, what’s missing, and what needs improvement.
This is for businesses that are feeling stuck with their brand identity, positioning, or messaging—those that sense something is missing but aren’t sure what.
Total Online Presence Audit:
A thorough review covering:
a. Website, editorial content, and SEO (on-page and off-page)
b. Social profile assessment, Google My Business, directories, and citations
c. Online reputation and competitive landscape analysis
Lead Funnel Assessment:
A detailed evaluation of your lead funnels to measure their effectiveness in converting traffic into leads.
Findings and Action Plan:
Receive a prioritized roadmap highlighting critical elements for improvement, including lead funnel enhancements, strengths, and optimization opportunities.
45-minute Strategy Session:
A focused discussion to go over findings, answer questions, and provide clarity on implementing lead funnel strategies.
Designed for brands ready to elevate their marketing, the Strategy First package includes three intensive consulting sessions to develop an actionable growth plan and build a robust lead funnel system aligned with your goals.
This is for businesses that know their market, have a proven offer, and are ready to invest in customized strategies aligned with their goals—not one-size-fits-all tactics.
Discovery Session:
This session will take a deep dive into your current presence, including a TOPA review and lead funnel analysis, as well as industry trend insights, threats, and opportunities. It also includes elements from the Starting Over Protocol.
Mid-Point Session:
Development of a Customer Growth Strategy, including tailored lead funnels, a core message, brand alignment, and insights from customer interviews and persona research.
Final Session:
Your customized 90-Day Strategy & Next Steps, including a mapped Hourglass Journey, a hub page outline, and an execution calendar that integrates lead funnel optimization with growth recommendations.
For brands ready for continuous, growth-focused support, my Fractional CMO (fCMO) service provides ongoing guidance and implementation to keep your brand evolving and thriving.
This is for businesses that are ready for a steady partner in growth—those struggling to keep their marketing aligned and consistently driving results, and who need dedicated, hands-on support to ensure every part of their strategy is optimized.
fCMO in Your Pocket
Get dedicated, ongoing consultation with weekly executive meetings and progress reports to track and optimize your lead funnel strategies.
fCMO + Team Execution – Starts at
Enjoy the full support of a strategic team dedicated to implementing and optimizing growth systems for your brand. This includes both strategic guidance and execution to ensure every aspect of your brand’s marketing is working in sync.
Let’s chat about your unique goals and map out your perfect strategy.
Our Process
Creating a brand that scales requires a straightforward, proven process.
Here’s how we’ll build your growth system, step by step:
We begin by examining your current brand and market positioning. We’ll identify your strengths, gaps, and leaks and the unique value that sets you apart.
We’ll craft a strategy-first roadmap tailored to your brand’s goals based on our assessment. This is where we outline the growth-focused systems that will drive sustainable, repeatable success.
With a solid strategy as our foundation, I’ll lead the implementation of automated, scalable systems. From lead funnels to content and marketing automation, every piece is customized to deliver consistent results.
For brands ready to keep leveling up, I offer continued support and optimization. We’ll track results, make necessary adjustments, and ensure your brand’s growth continues.
Frequently Asked Questions
My services are designed to provide the strategic benefits of a full-time CMO at a fraction of the cost. Whether you’re looking for a foundational audit or ongoing support, we’ll find an approach that aligns with your budget and growth goals. Investing in a strategy-first approach now can save you time, money, and effort down the line by building a system that works on repeat.
Results vary depending on your brand’s starting point and specific goals, but my strategy-first approach is designed to deliver sustainable growth. For many clients, this has meant seeing substantial increases in revenue, audience engagement, and brand authority. My goal is to build a system that keeps delivering long-term value, whether you’re aiming to scale your reach, enhance lead generation, or strengthen customer loyalty.
Change can feel overwhelming, especially when there’s a lot on your plate. My role as a fractional CMO is to help make those changes manageable, align strategies with your current needs, and lay out a roadmap that fits your pace. Even if you’re not ready for an entire shift, we can take things step-by-step, setting a solid foundation for when you are ready.
Flexibility is built into my services. With options for project-based support, like the Starting Over Protocol and month-to-month fCMO support, you’re in control of how long we work together. My goal is to provide the strategic support you need when you need it—without locking you into a commitment that doesn’t make sense for your brand.
A fractional CMO brings the expertise and leadership of a full-time chief marketing officer but on a flexible, part-time basis, which is perfect for brands that want a CMO-level strategy without the cost of a full-time hire. Unlike traditional consultants who provide advice and step back, as a Fractional CMO, I’m hands-on and actively involved in strategy and execution, working with your brand to ensure that strategies are implemented effectively.
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